A_ROOT

2022

Key Arts & Poster Design | Graphic Design | Banner Design

The International Festival Cervantino witnessed the awe-inspiring performance of A_Root in their captivating masterpiece "Holy Gazai." This talented group artfully reimagined Taiwanese Folklore, revolving around demon and monster stories, weaving them into a musical journey that evokes deep emotions. Selected among thousands of guests from 33 countries, A_Root's ability to mesmerize audiences with their powerful storytelling through music sets them apart from the rest. Experience the interplay of elegance and vulgarity, as the sounds of mountains, forests, and rivers intertwine with Taiwanese urban legends.

Inspiration

With a design inspired by truth and wisdom, the blue color reflects A_Root's profound musical storytelling. Their larger-than-life presence and unwavering unity are symbolized by the circular arrangement of each member's portrait. The banner's wavy lines embody the group's sonic flow and boundless creative spirit. This talented group’s name is comprised of two parts; "A" stands for art, alliance, and appreciation while the "Root" searches for exploring unknown territories to evoke emotion deep within others through their works.

CLIENT
TAIWAN ACADEMY IN LOS ANGELES
DESIGN STUDIO
FIFTH ATRIUM
PRODUCER
KATHLEEN I-YING LEE
CREATIVE DIRECTOR
SANDRA YU SHAN YEN
VISUAL DESIGNER
YU CHI FU
COPYWRITER
YOUNG-HAM KIM
Puppet & Its Double Theater
LA Times Festival of Books 2024
Ingredients Online NPEW 2024
REBIRTH
Arrangements