The Brand Identity project for the Asian World Film Festival 2022 includes Key Arts & Poster Design, Branding Animation, Graphic Design, Badge Design, Banner Design, Business Card Design, Invitation Design, Social Media Graphics, Film Schedule, and Merch Design to create a cohesive and comprehensive visual experience.
In order to highlight and bring recognition to the filmmakers, actors and the movies from Asia, the Asian World Film Festival looks for and gathers the top selections of Asian films and screens them at their annual film festival. This festival is unique in that it predominantly screens films submitted to the Oscars and Golden Globe for Best Foreign Language Film. Since the festival’s inception, we have proudly screened over 100 Oscars and 50 Golden Globe submissions!
The theme of the 8th annual Asian World Film Festival is "Power of Connectivity." Through the eyes and the creativity of each Asian director, the films lead us to a new era. With vivid life depiction, lively imagination, and emotional resonance. The films unite us through the universal language of art.
We put the meaning of "Power of Connectivity" in the shape of the infinite symbol and the number 8 formed by several three-dimensional moon shapes, combined with our color selection: Classic Blue, Very Peri and Daylily Orange. Classic Blue is the color of serenity and reliability. Instilling calm, confidence and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Very Peri is the color whose courageous presence encourages personal innovation and creativity. Daylily Orange is the color of joy and creativity. Through the blending of these three colors, it shows its own creative self, which is shown in the Key Visual in the 8th Asian World Film Festival.
Through the above, we hope that in this ever-shifting era, we can still show our confidence, communicate our ideas with creativity, inject new visions into our life,and welcome all kinds of possibilities.
