CAPS LOCK DAY

2023

Animation | Campaign Creation

International Caps Lock Day, celebrated on June 28 and October 22, playfully pokes fun at the typographical habits of some Westerners who often misuse the caps lock key. Founded by Iowa-based software developer Derek Arnold, the holiday humorously highlights that the majority of the world's population uses scripts without letter casing. Caps Lock Day offers a lighthearted chance to add some fun to our day, allowing for a few shouted texts and tweets without judgment. Embracing the quirks of digital communication, this unique celebration reminds us to enjoy the little eccentricities in life.

When the CAPS LOCK key goes on strike, typing frustration reaches new heights!

Inspiration

These three animation videos about Caps Lock Day humorously capture the universal frustration of dealing with the tricky Caps Lock key. The first video showcases the common annoyance of thinking the key is on, only to find it's off. In the second video, the confusion escalates as the person believes the Caps Lock is off, but it's actually working, causing more typing errors. Finally, the third video brings a sense of relief and accomplishment as the person gradually masters the Caps Lock key, typing smoothly and effortlessly.

DESIGN STUDIO
FIFTH ATRIUM
PRODUCER
KATHLEEN I-YING LEE
CREATIVE DIRECTOR
SANDRA YU SHAN YEN
VISUAL DESIGNER & 3D ARTIST
YU CHI FU
Puppet & Its Double Theater
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REBIRTH
Arrangements