INgredients Online
SSW 2022

2022

Campaign Creation | Animation | LED Wall Display

Ingredients Online is the premier e-commerce marketplace for ingredients. Businesses all around the world utilize this platform, and Ingredients Online makes it as easy as possible for them to do so with options like B2B transactions, NextGen logistics, and downloadable QC documents to ensure quality products and to help businesses grow better than ever.

For this campaign, we've crafted a total of three animated videos exclusively for Ingredients Online. SupplySide West, held annually at Las Vegas, brings together more than 17,000 ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries. This event is all about the science and strategy around developing finished products that drive the global business economy.

At the trade show, Ingredients Online's booth features a striking display of four LED walls that shine brightly at the center of the event, drawing the attention of every attendee. The visuals on these LED walls are meticulously curated and designed to captivate onlookers, weaving together eye-catching graphics that stand out amidst the crowd. This dynamic presentation not only highlights Ingredients Online’s innovative edge but also ensures they remain a focal point of interest throughout the show.

BRANDING VIDEO

Inspiration

A Brand New Way of Exploration
In order to highlight the vision of Ingredients Online’s cutting-edge technology and innovative future in the ingredients market, this vision was brought together by different materials inspired by mother earth. The terrain, the season, the plants, the water and so much more. The businesses who buy and sell on Ingredients Online feed, heal, and soothe the world. They are the lifeblood of human existence and the reason people everywhere can greet each day with renewed hope. It is their mission to help these businesses thrive so they are able to continue the crucial work we all rely on. Their growth and prosperity are their most meaningful

STORY BOARD

PLATFORM HIGHLIGHTS

FEATURE PROJECTS

They are at the forefront of the digital revolution thanks to their cutting-edge technology and a fearless focus on innovation. As they help build a new kind of supply chain, they firmly believe that their continued ability to lead depends on the growth of the businesses who buy and sell on Ingredients Online.
It is their conviction that when all of us are at our best, today’s challenges in ingredient sourcing can serve as powerful launch pads toward a brighter future.

CLIENT
INGREDIENTS ONLINE
DESIGN STUDIO
FIFTH ATRIUM
PRODUCER
KATHLEEN I-YING LEE
CREATIVE DIRECTOR
SANDRA YU SHAN YEN
MOTION DESIGN
SANDRA YU SHAN YEN, YU CHI FU
3D DESIGNER
JIE LIOU, YU CHI FU
PHOTOGRAPHER
RAFAEL SAUD
COPYWRITER
TAYLOR BRADY
TAITRA OOH CAMPAIGN
Asian World Film Festival 2024
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Taiwan Artists at SDCC