SPOTLIGHT

2023

Brand Identity | Logo Design | Package Design | Graphic Design

Unleash the power of SPOTLIGHT Metabolism Capsules – with concentrated extraction and a gentle, non-irritating formula, each capsule is a powerhouse. Whether you're a fitness enthusiast looking to enhance your workout or a busy office worker aiming to boost your metabolism, SPOTLIGHT has you covered. This powerful blend features 10x concentrated African Mango Seed, 20x concentrated White Kidney Bean, Raspberry Extract, Garcinia Cambogia Extract, Konjac Flour, and Pineapple Enzyme. It’s crafted without any added chemical binders or adhesives.

It aids digestion for all the sweet tooths out there. And for the mid-aged group, it's your go-to for maintaining a healthy body shape. They pride themselves on offering a product that's 100% directly imported from Germany. The capsules pass rigorous tests for pesticide and heavy metal residue, and are completely free from Western medicines.

It is a fun project to work on seeing the brand being built from the ground up. The projects we worked on include: Logo Design, Packaging Design, Label Design and Website Design.

Inspiration

We adopting a neutral-gender approach that resonates with both male and female users. Embracing simplicity, our logo is the very essence of our product – the name itself, a testament to transparency and authenticity. Each product boasts a unique signature design, offering a personalized touch that caters to a diverse audience.

Inspired by the capsule and the vibrant hues of the German flag, our color palette is a harmonious blend of innovation and precision. The debut of their Black Capsules, designed for a metabolism boost and enhanced digestion, is a visual symphony of sleekness. Circular lines on the packaging signify the smooth magic unfolding within the body, encapsulating the essence of wellness in every detail.

When working on the package design, we prioritize the impact it creates on the shelves. The debut supplement, dressed in bold black, packaging with silver and mirror textures, transcends mere containment – it becomes a reflection of your commitment to health and a conduit to newfound confidence. Placing it on the shelf isn't just a display; it's a transformative experience, a mirror that turns the user into the spotlight.

We've made the website clear and user-friendly, ensuring a seamless experience for those new to metabolism supplements. Dive into a simple yet stylish interface that caters to both seasoned wellness enthusiasts and beginners alike. Explore the world of health effortlessly with SPOTLIGHT.

PACKAGE

CLIENT
SPOTLIGHT
DESIGN STUDIO
FIFTH ATRIUM
PRODUCER
KATHLEEN I-YING LEE
CREATIVE DIRECTOR
SANDRA YU SHAN YEN
VISUAL DESIGNER
YU CHI FU
WEB DESIGNER
YU CHI FU, WILL COAST
PRINT
HON SIN DIGITAL
Puppet & Its Double Theater
LA Times Festival of Books 2024
Ingredients Online NPEW 2024
REBIRTH
Arrangements