Campaign Creation | Animation | LED Wall Display
The Taiwan Industry International Image Enhancement Project, sponsored by the International Trade Administration of Taiwan (TITA) and executed by the Taiwan External Trade Development Council (TAITRA), focuses on amplifying the collective image of Taiwan's industries under the banner of "Taiwan Excellence." Through diverse marketing strategies, the project seeks to enhance the perception of Taiwan's industrial prowess.
A notable collaboration within the Taiwan-US Green Innovation sector is in electric vehicles, particularly in the industrial corridor spanning from Michigan to Alabama. This "Battery Belt" hosts major American automotive brands like GM and FORD, making it an ideal location for out-of-home (OOH) advertising during key exhibitions and events.
In 2024, the project aims to deepen Americans’ understanding of Taiwan industries, empowering the USA to maintain its global technology advantage. Through targeted OOH advertising during events such as AAPEX & SEMA in Las Vegas, the project seeks to foster collaboration and facilitate transformative upgrades.By leveraging strategic partnerships and innovative marketing initiatives, the Taiwan Industry International Image Enhancement Project strives to strengthen ties between Taiwan and the USA while showcasing Taiwan's excellence on the global stage.
CONCEPT: VELOCITY
Taiwan's cutting-edge technology takes the spotlight with a design direction inspired by Velocity—a seamless blend of speed, precision, and innovation. With sleek, transparent forms and dynamic speed lines, our visuals capture the calm yet powerful energy driving Taiwan's automotive and EV advancements.
From every corner of Detroit, these posters exude confidence and foresight, reflecting the synergy of technology and knowledge that shapes the future of mobility.
Taiwan Excellence shines a spotlight on over 240 Taiwanese companies advancing their collaboration with the U.S. automotive supply chain.With visuals inspired by the harmony of nature and technology, we’ve crafted a design direction that blends the organic flow of landscapes with radiant, futuristic elements. It’s a vision of progress that symbolizes Taiwan’s commitment to expanding horizons and leading the way in sustainable automotive and EV advancements.
