Ingredients Online is the premier e-commerce marketplace for bulk and wholesale ingredients. With B2B transactions increasingly moving online, they are at the forefront of the digital revolution with their cutting-edge technology and a fearless focus on innovation. As they help build a new kind of supply chain, they firmly believe that their continued ability to lead depends on the growth of the businesses who buy and sell on Ingredients Online. That’s why their main priority at all times is to create maximum value for them. It is their conviction that when all of us are at our best, today’s challenges in ingredient sourcing can serve as powerful launch pads toward a brighter future.
For this campaign, we've crafted a total of four animated videos exclusively for Ingredients Online. The Natural Products Expo West, held annually in Anaheim, CA in March, serves as the premier trade show for the natural, organic, and healthy products industry, having over 2,200 exhibitors and attracting more than 60,000 visitors per event.
This year, Ingredients Online has established a significant presence with the installation of four LED Walls at their booth, distinguishing them as one of the most eye-catching exhibitors. The creative narrative woven into these four videos aims to spotlight the key themes and keywords associated with Ingredients Online, seamlessly aligning design elements with their brand identity.
The sweets feature a wide array of organic ingredients, reflecting a growing trend in consumer preferences. From vibrant desserts to charming movements, each option exudes irresistible appeal.
The concept driving the design of our branding video is to captivate the attention of the crowd with visually stunning elements. Recognizing the prevalence of green color palettes at trade shows, particularly those centered around natural ingredients, we sought to differentiate ourselves by experimenting with two distinct visual styles.Incorporating keywords such as Natural, Organic, Global, Transparent QC Documents, and B2B Ecommerce Marketplace, we crafted a dynamic tunnel animation adorned with vibrant visuals that demand attention. This approach ensures that our booth stands out amidst the sea of green hues, effectively drawing the gaze of passersby.
The animated videos from Part A to Part C strategically incorporate highlighted keywords from the brand. We've organized these keywords into distinct groups to effectively convey the underlying ideas behind each key point.
CLIENT INGREDIENTS ONLINE
DESIGN STUDIO FIFTH ATRIUM
PRODUCER KATHLEEN I-YING LEE
CREATIVE DIRECTOR SANDRA YU SHAN YEN
VISUAL DESIGNER & 3D ARTIST YU CHI FU
3D DESIGNER YU CHI FU
ANIMATION MIULA CHEN
SPECIAL THANKS CREATIVE PRODUCER TE HSING LU
